Designed by a Mum for everyone!
Fussy Food Plates - Our Story
Award-Winning Nutritionist & Mum of 3
As a busy mum of three, I know how stressful mealtimes can feel. Between busy schedules, tired evenings, cost-of-living pressures and very real fussy eating phases, feeding a family can quickly become overwhelming.
With over 18 years’ experience across STEM and nutrition, I’ve seen how science, sensory learning and environment can shape a child’s relationship with food. But becoming a parent showed me something even more important — children don’t need more pressure around food, they need more confidence, curiosity and positive experiences.
That insight became the foundation for Fussy Food Plates.
After extensive research, product development and real-life testing with families, I created a playful, sensory-led mealtime tool designed to make food feel more approachable, engaging and fun.
Fussy Food Plates are designed to spark creativity, encourage exploration and help families create more positive mealtime experiences — without pressure, guilt or perfection.
Our Mission
Our mission is simple: to help families feel less stressed and more supported around food.
Through nutrition-led education, sensory exploration and playful products, we help children build confidence around food while giving parents practical, realistic support that works in everyday life.
What We Do
Fussy Food Plates is a nutrition-led brand and educational platform supporting families, schools and organisations across Ireland, the UK and beyond.
We combine playful products with evidence-informed support to help children build positive food relationships and empower parents with practical, guilt-free strategies.
How we support families and organisations:
1:1 Parent Coaching
Personalised, science-informed support to help families understand eating behaviours, improve routines and create calmer, more connected mealtimes at home.
Schools & Early Years Workshops
Interactive, sensory-led workshops designed for preschools, schools and after-school settings — helping children explore food in a pressure-free, engaging way.
Corporate Wellness & Parenting Talks
Bespoke talks and lunch-and-learn sessions for workplaces, focused on nutrition, family wellbeing and realistic feeding — supporting parents while strengthening employee wellbeing programmes.
You can learn more about each of these on our Work With Us page.
Fussy Food Plates - Success to date
Since launching in 2023, Fussy Food Plates has grown from a kitchen-table idea into an award-winning brand supporting families across Ireland, the UK and internationally.
Our products are now used in homes, schools and sensory-friendly dining initiatives and have been recognised for their thoughtful design, practical impact and nutrition-led approach.
Fussy Food Plates has been featured across national media including RTÉ News Today, Ireland AM, The Ray Foley Show and Newstalk, alongside collaborations with leading family and wellness brands.
In 2023, Mrs Hinch shared Fussy Food Plates with her 4.7 million Instagram followers, helping introduce the brand to families across Ireland and the UK.
We’ve also collaborated with brands including Piccolo, Vivio Junior, Keelings, Flahavan’s, Green Isle, Nua Naturals, Linwoods and True Goodness to create realistic, family-friendly nutrition campaigns.
Stockists
Arnotts – Dublin
Bella Baby - Dublin, Galway, Cork
The Organised Store- Dublin
Meaghers Pharmacy – Dublin
Stock – King Street, Dublin
Mira Mira – Sandyford, Dublin
Funfetti – Enniscorthy, Co. Wexford
Daisy Chain – Wexford
Eakins Pharmacy – Carrickmacross, Co. Monaghan
Kaliedy – Bray, Co. Wicklow
Otavo – Online
Awards
Newstalk Changemaker awards - FBD Local Business Winner
National eComm awards - Product finalist
National Startup Awards - Pitch 2025 Winner
The Irish WIBN Awards – Retail & Product Winner
IMAGE Businesswoman of the Year Awards – Start-Up & STEM Finalist
Goss.ie Women of the Year Awards – Local Businesswoman of the Year Finalist
Mums & Tots Awards – Top Mum in Business Finalist
Network Ireland Awards – Emerging Business Finalist
LEO Awards – One to Watch Finalist
Arnotts Pitch 2023 – Shortlisted Startup
Media & Press Coverage
“A game changer!”
The Fussy Food Plate actually works so well! We take it on the road with us and it turns snacks and raisins into a simple game and always delivers what we all want - EMPTY PLATES!
- Sarah Louise Jones (Mum of Frankie!)