Designed by a Mum for everyone!
Fussy Food Plates - Our Story
As a busy mum of three young children, I know how stressful mealtimes can be. We all want our kids to be happy and healthy — but between tired evenings, endless mess, and fussy eating phases, it can quickly become overwhelming.
With over 18 years of experience in STEM and nutrition, I’ve seen first-hand how science, psychology, and sensory learning all play a role in helping children build a positive relationship with food. But as a parent, I realised that what my children needed most wasn’t more pressure to eat — it was more freedom to explore, play, and have fun with food.
That simple idea changed everything.
After 15 months of research, product development, and countless mealtime trials, I created Fussy Food Plates — a playful, sensory-led mealtime tool designed to transform stress into smiles.
Each plate is designed to spark curiosity, creativity, and confidence at the table. It’s not about perfection — it’s about progress, one bite (and one smile) at a time.
Our Mission
We’re here to help families take the pressure out of mealtimes and rediscover the joy in feeding. Through science-backed strategies, sensory exploration and a big dose of fun, we’re transforming how children experience food and how parents feel about feeding.
What We Do
Fussy Food Plates has grown into a nutrition-led brand and educational platform that supports families, schools, and workplaces across Ireland and beyond.
We combine playful products with practical learning tools to make food fun again.
Here’s how we can help:
Digital Course – Fussy Food Fix
A step-by-step online course for parents and caregivers dealing with fussy eating. Learn how to build structure, reduce mealtime stress, and help your little eater feel confident with food again.
1:1 Coaching
Personalised support for parents who want to understand their child’s eating behaviours, improve family food routines, and create calmer mealtimes at home.
School & Early Years Workshops
Interactive, sensory-led sessions that help children explore new foods in a fun, pressure-free way — designed for classrooms, preschools, and after-school settings.
Corporate Wellness & Parenting Talks
Bespoke workshops and lunch-and-learn sessions for workplaces focused on nutrition, family wellbeing, and realistic, guilt-free feeding — perfect for employee wellness programs.
You can learn more about each of these on our Work With Us page.
After 15 months of R&D, product testing and lots of mealtimes. I created The Fussy Food Plate!
Fussy Food Plates - Success to date
Since launching in 2023, Fussy Food Plates has grown from a kitchen-table idea into a global brand loved by families around the world — from San Francisco to Sydney and everywhere in between.
Our products have been proudly featured in homes, schools, and sensory-friendly dining initiatives, and they’ve received overwhelmingly positive reviews from parents, educators, and child-feeding specialists.
In August 2023, Mrs. Hinch shared Fussy Food Plates with her 4.7M Instagram followers — sparking a wave of excitement and new customers across the UK and Ireland.
Celebrity chefs Donal Skehan, Lili Forberg, and Little Lou Cooks have all used our plates in their own family kitchens, while Today FM’s Ray Foley Show, Ireland AM, and Newstalk have featured our story on air.
We’ve also partnered with brands like Piccolo, Vivio Junior, Flahavan’s, and Keelings to make healthy eating fun, relatable, and realistic for modern families.
Stockists
Arnotts – Dublin
The Organised Store - Dublin
Meaghers Pharmacy – Dublin
Stock – King Street, Dublin
Mira Mira – Sandyford, Dublin
Funfetti – Enniscorthy, Co. Wexford
Daisy Chain – Wexford
Eakins Pharmacy – Carrickmacross, Co. Monaghan
Kaliedy – Bray, Co. Wicklow
Otavo – Online
Awards
National Startup Awards 2025 – eCommerce & Retail Startup (National Finalist)
Goss.ie Women of the Year Awards – Local Businesswoman of the Year Finalist
Mums & Tots Awards – Top Mum in Business Finalist
IMAGE Businesswoman of the Year Awards – Start up & STEM Finalist
Network Ireland Awards – Emerging Business Finalist
LEO Awards – One to Watch Finalist
Arnotts Pitch 23 – Shortlisted Startup
Transform Mealtimes: Enrol in Fussy Food Fix and Help Your Little Eater Love Food Again!
Whether you're a seasoned parent dealing with a fussy eater or a caregiver seeking new strategies, this digital course offers the guidance you need.
Media & Press Coverage
“A game changer!”
The Fussy Food Plate actually works so well! We take it on the road with us and it turns snacks and raisins into a simple game and always delivers what we all want - EMPTY PLATES!
- Sarah Louise Jones (Mum of Frankie!)